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The Importance of Copy


Copy is written material in contents like magazines, books, and advertising. Without it, looking at those contents would make things difficult. Copy is very important because it provides readers with information that is needed to understand the whole picture. It is written to help fulfill the role of the publication as a whole. When there is no copy, the content is open to interpretation for the reader meaning they will interpret it however they want to. Below is an example of a page from a book with and then without copy. Try looking at the first picture and guessing what it means, then look at the picture with copy to see what is actually going on.


         

                 



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